Intersport becomes new main partner

– We are incredibly happy about the collaboration with INTERSPORT which will make the experience for our runners even stronger, says Krister Svensson, Secretary General for Lidingöloppet.

– INTERSPORT has been with us in the past and we are very proud that they now choose to return. With INTERSPORT's extensive knowledge of sports in general and running in particular, their strong history and wide reach primarily in Sweden but also in Europe, our collaboration will make the TCS Lidingöloppet even more attractive to runners both in Sweden and internationally, he continues.

The collaboration is already in full swing and will include various components to promote running. INTERSPORT will be visible in the race's digital channels, be an integral part of the bib distribution, as well as the Sports Expo, and will also offer an official webshop. The webshop will feature, among other things, the iconic TCS Lidingöloppet t-shirt and the specially designed running shoe from Saucony for sale.

– This is a major and important initiative for us. We want to be involved and build even more joy of running around one of Sweden's most classic races and make it easier for more people to start running, regardless of level, says Pontus Petersson, CEO of INTERSPORT Sweden.

Pontus continues:

– TCS Lidingöloppet is so much more than the world's largest cross-country race. It's an experience where nature, community, and challenge meet on a unique course that reflects both strength and joy. An event that unites runners of all levels and creates memories for life.

TCS Lidingöloppet 2025 will take place on September 26–28. Over three days, more than 35,000 runners and 70,000 spectators gather on Lidingö. The range of distances extends from 1.7 to 30 kilometers – with something for everyone, regardless of age and experience. Participants come from over 85 countries, making the event a global running stronghold. INTERSPORT and TCS Lidingöloppet will together create several inspiring initiatives throughout the year – both digitally and physically – that promote movement, community, and health across the country.

About INTERSPORT

INTERSPORT is one of Sweden's leading sports chains and has since its inception in 1968 worked for more sports and movement in everyday life. Through our digital channels, about 100 stores across the country, and our specialist chain Löplabbet, we give more people the opportunity to lead a more active life. Thanks to our strong local roots, we collaborate with 1,200 associations and sports clubs involving 320,000 active children and youths across various sports.

INTERSPORT has a turnover of 2.6 billion SEK and is part of INTERSPORT International, IIC, the world's largest sports chain with a turnover of 120 billion in 57 countries.